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How to find your Ideal Customer in 3 questions

Business Coaching· Side-Hustles

23 Jun

What if you could wave a magic wand and only work with wonderful, amazing clients, who truly value your product or service? But, right now, your current clients are far from that? Let’s dive in to how you might find your Ideal Customer Avatar (ICA)!

3 questions to find your ICA
Who is your Ideal Customer?

I first learned about customer avatar’s at Christy Wright’s Business Boutique Academy in Nashville, where Amy Porterfield was teaching a class on list building. She taught us to get a clear visual of what our ICA looked like, where she/he shopped, what blogs they read, and where they hung out looking to solve their needs. Mine is mostly Amazon & Facebook:)

So, here are 3 questions I ask myself now, when I’m creating a course, like my upcoming Marketing & Branding intro course. (If you’d like to get on the waiting list, sign up for it here!)

How to find your ICA in 3 questions:

  1. Imagine your best friend is your perfect client, how would you talk to her? And write your copy like you are writing to her/him.
  2. Get super clear on your offer promise, what problem do you solve for them & how long will it take to deliver?
  3. How are you going to solve what they need for them?

These are the 3 things that are always on the top of my mind whenever I’m creating, writing or coaching my clients: speak like a human, what can I help them with, how can I make it easier and get them there faster?

I hope this helps you keep it simple and find new, fabulous, Ideal Customers with whatever you are creating.

I’d love to hear what you’re working on! Please comment below.
And Click here to get your Side-Hustle pdf
– a downloadable pdf planner page to get started!

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Hi, I’m Marilyn…

I'm your business coach!
I've gone from single-mom & secretary to married with promotions to top Senior Manager levels in one of the largest worldwide companies. I am a Certified High-Performance Coach ready to help you get to the next level!
If you’re looking for a guide who has put in trial and error and learned from it, you’re in the right place. I will share the road map that helped me create: a life of independence, wealth, and love. You will learn how to have the future you’ve been dreaming of at work, in your relationships, and with yourself!
I offer both private and group coaching sessions.
My mission is to help 1 million women get to the boardroom by 2030.
I can't wait to work with you!

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